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Make Money on Vacation Rental Property: Proven Strategies for Lake Minnetonka Homeowners

Posted by Excelsior on July 18, 2025
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Owning property in the Lake Minnetonka area offers not just a beautiful home but also an incredible income opportunity. With the rise of vacation rentals, homeowners in Excelsior and surrounding towns can generate substantial passive income. This guide offers actionable, proven strategies on how to make money on vacation rental property, tailored for local homeowners who want to maximize their investment.

Why Consider Vacation Rentals in Lake Minnetonka?

  • High Tourist Demand: Seasonal festivals, water sports, and cultural events drive steady tourism.
  • Proximity to Minneapolis: A quick drive from the city attracts both weekenders and long-term guests.
  • Unique Local Appeal: Excelsior’s historic charm, boutique shopping, and lakeside lifestyle make it a top destination.

List on Multiple Platforms for Maximum Exposure:

Maximize your booking potential by listing your vacation home on Airbnb, Vrbo, Booking.com, and niche luxury platforms.

  • Pro Tip: Use a channel manager to synchronize bookings and avoid double bookings.

Optimize Your Listing with Professional Photography:

Listings with professional photos earn up to 40% more. Showcase lake views, modern interiors, and amenities like private docks or hot tubs.

Checklist:

  • Drone shots of your property
  • Interior staging
  • Evening shots to capture ambiance

Price Dynamically Based on Seasonality

Lake Minnetonka has clear peak seasons summer months and holiday weekends see the highest demand.

  • Tip: Use dynamic pricing tools like PriceLabs or Beyond Pricing to adjust rates automatically.

Offer Unique Amenities to Stand Out

Guests pay premium rates for high value amenities:

  • Kayaks, paddle boards, or boat rentals
  • Outdoor fire pits
  • Smart TVs, high-speed WiFi
  • Pet-friendly options

Market Your Property Beyond the Platforms

  • Create a dedicated Instagram profile showcasing your property
  • Build a simple website with direct booking options
  • Network with local event organizers for wedding or retreat rentals

Manage Your Property Efficiently

Decide between self-management or hiring a local property manager:

  • Pros of Self-Management: Save fees, direct communication
  • Pros of Property Managers: Less hassle, professional upkeep, better guest experience

Leverage Tax Benefits and Incentives

Vacation rental income can have tax advantages:

  • Deductible expenses: repairs, maintenance, utilities
  • Possible depreciation benefits

Consult a local CPA familiar with short-term rental tax codes

Regularly Update Your Property for Better Reviews

Positive reviews drive bookings. Keep your property updated:

  • Refresh decor annually
  • Invest in durable, stylish furnishings
  • Respond quickly to guest feedback

FAQs About Making Money on Vacation Rentals

Q: How profitable is a vacation rental around Lake Minnetonka?

 A: With strategic management, many local owners report 10-20% returns annually, especially during peak seasons.

Q: What’s the biggest mistake first-time hosts make?

 A: Undervaluing their property or ignoring professional marketing.

Q: Is it necessary to hire a property manager?

 A: Not mandatory, but highly recommended for out-of-town owners.

Final Thoughts

With the right strategies, your Lake Minnetonka home can become a consistent source of passive income. From optimizing your listing to offering memorable guest experiences, these steps will ensure you capitalize on the booming vacation rental market. Interested in listing your Excelsior property? Contact Excelsior Real Estate today for personalized guidance.

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